Shaping the Concept.

Together with the creative team of digital agency Positive, we conceived a compelling idea for the Shell and Ferrari project for Formula 1. The concept involved challenging esteemed drivers Charles Leclerc and Carlos Sainz to map the Zandvoort track blindfolded. This engaging concept not only created entertaining content for the hardcore fans but also underscored the reliability of Shell V-Power fuels within the dynamic realm of Formula 1 racing.

Crafting the Visual Narrative.

Leading the development of the visual concept, I made sure to create a detailed storyboard – from the camera angles and framing to the motion design and animations. Shell and Ferrari branding were also an important part of the visual concept. The collaborative goal was clear: blending entertainment with a commercial messaging, highlighting Shell’s vital role in the Ferrari team.