Playing a pivotal role in shaping Pearle Opticiens’ tutorials campaign, I led the production of four instructional videos on eyewear care for digital agency Positive. Responsible for end-to-end management, my role encompassed planning visuals, overseeing camera work, implementing motion design, and handling the editing process. I focused on ensuring that the technical details of glasses and lens care were presented in a clear and accessible manner. The incorporation of streamlined motion design elements aimed to enhance both the visual appeal and the audience’s comprehension of the information.