In a bustling city like Madrid, the yoga and Pilates scene is incredibly crowded. Standing out as a new studio is a huge challenge. But Yogalates House isn’t just another studio – it’s a sanctuary. It’s a place where the unique blend of yoga and Pilates met a vibrant, welcoming community, a space where people could truly feel at home. And while the physical studio was already becoming a reality, the brand was still a blank canvas.
When they first approached me, Yogalates House had a beautiful vision but nothing to represent it digitally – no brand system, just a logo. We dove deep, spending countless hours talking, brainstorming, and piecing together the core of what made them special. My mission was to build a functional brand identity that would become the foundation for everything they did online and off.
A Tale of Sun and Moon
I started by creating mood boards and playing with colors. The studio’s two main spaces – the bright, airy Sun room and the dark, elegant Moon room – became my inspiration. This duality of “yin and yang” was a perfect fit. I developed a palette that captured the warm, saturated glow of the sun and the rich, mystical shades of the night. These distinct yet complementary gradients became their signature design elements. I also carefully selected fonts that worked in harmony, blending the soft curves of a flowing yoga pose with the bold character of a powerful Pilates move.
Once the brand system was polished and approved, we moved on to the website and content strategy. Building the site on WordPress, I ensured every design element, from the gradients to the fonts, seamlessly translated the brand’s identity. We also integrated a smooth, easy-to-use booking system, allowing clients to effortlessly sign up for memberships and classes.
For the content, we went beyond basic brand principles, leaning into the power of video and trending formats. We created dynamic content series that pulled back the curtain, giving the audience an authentic look at the studio’s heart and soul. From the “Studio Makeover Journey” to “Meet the Team,” we showed the real people and passion behind the brand. We also strategically partnered with influencers and local brands, sparking buzzing collaborations that went far beyond typical sponsored posts to create genuine community excitement.
A thriving community, digitally and in person
After only a few weeks of opening its doors in the heart of Madrid, Yogalates House is already a recognized and beloved brand. We didn’t just build a digital presence; we cultivated a thriving community. The brand’s online vibrancy is now a perfect echo of the warm, inviting space it is in person. The targeted digital strategy didn’t just find an audience; it helped grow a loyal, dedicated following that feels like family, solidifying Yogalates House’s place as a true oasis in a busy city.
Check out the website HERE.
