Client: Wecycle
Agency: Modern Citizens
Role: Creative
To make e-waste recycling more engaging for the Dutch public, particularly younger audiences, we developed a social content strategy for Wecycle centered on humor and authenticity. My role as a Creative on the team was to help shape this social strategy and translate it into entertaining and educational formats, such as street interviews and quirky Q&A videos. The creative vision was to transform a complex topic into a fun and relatable conversation, sparking public curiosity and awareness in a human-centered way.
The work presented in this portfolio includes projects created while employed at Modern Citizens as a Creative. These examples represent publicly available materials only. I do not claim ownership of the final work; all rights remain with the respective clients and agency.
