Sailing Into the Future: Inspiring Young Talent in Inland Navigation
This campaign set out to inspire 15 to 18-year-olds to see inland navigation as an exciting and viable career path. The industry faced outdated perceptions, so we focused on storytelling and digital engagement to shift the narrative. By highlighting young professionals already in the field, we created authentic, relatable content designed for the platforms students actually use—Snapchat, YouTube, and TikTok.
As the Art Director, I shaped the visual identity and creative direction of the campaign. I worked closely with the strategy and content teams to ensure every piece was tailored to resonate with our audience. From concept to execution, I helped transform industry insights into compelling visuals that connected emotionally and elevated the campaign’s impact across digital channels.
Role
Art Director
Client
VVDB (Vrienden van de Binnenvaart)
Project date
January 2024
Project location
Rotterdam, The Netherlands