From Retro to Viral: Motorola’s Gen-Z Makeover

Client: Motorola
Agency: Modern Citizens
Role: Creative

To reconnect Motorola with a younger audience in the Benelux region, we developed a new social media identity that positioned the brand as a vibrant lifestyle choice. As Creative, my role was to guide the creative vision, focusing on user-generated content, sharp video, and storytelling that placed Motorola at the intersection of fashion, art, and youth culture to give the brand a more expressive and human feel.

The work presented in this portfolio includes projects created while employed at Modern Citizens as a Creative. These examples represent publicly available materials only. I do not claim ownership of the final work; all rights remain with the respective clients and agency.

Here's some more work.