Live the Moto Way

Motorola challenged us to reconnect the brand with Gen Z and Millennials and make it culturally relevant again. Working with their global marketing team and EMEA creative agency, we developed a bold social strategy that redefined Motorola as more than a mobile brand. It became a lifestyle with humor, swagger, and attitude.

We launched a fresh creative direction across Motorola’s Netherlands and Belgium Meta channels using vibrant UGC, punchy videos, clever visuals, and standout design. As Creative and Art Director, I led the vision to position Motorola at the intersection of tech, art, and fashion. The result? A more expressive, human, and undeniably cool brand. Today, my team continues to elevate Motorola’s presence in Benelux, turning engagement into real brand love.

 

Role

Creative & Art Director

Client

Motorola BENELUX

Project date

01 April 2025

Project location

Rotterdam, The Netherlands