The Power of Building Loyalty

Transforming Makro’s brand through authentic storytelling and customer-first experiences by building a strong ambassador.

Makro needed to evolve from a purely sales-focused brand into one that truly connects with its diverse customer base. The challenge was to shift from transactional messaging to a customer-first strategy that builds emotional connection, loyalty, and long-term relationships. While brand awareness was strong, the next step was to humanise Makro and position it as a trusted, relatable partner for businesses, not just a supplier.

As the Creative on this project, I helped shape the Makro Gooit De Beuk Erin campaign into a visually bold, emotionally resonant story. Working with brand ambassador Ramon Beuk, I translated his real-life experiences with Makro into engaging content across social and digital platforms. My role was to ensure the campaign felt personal and authentic, using design and storytelling to deepen the connection with customers and show that Makro understands who they are and what they need.

 

Role

Creative

Client

Makro (Part of METRO AG)

Project date

December 2023

Project location

Rotterdam, The Netherlands