Where the Magic Comes to Life

Shell partnered with Disney to create a magical promotional campaign offering customers the chance to win tickets to Disneyland Paris. The goal was to drive engagement and excitement through a cross-channel strategy that blended digital, social, and out-of-home media. We needed to capture the imagination of families and fuel the sense of wonder that comes with both brands.

As Art Director, I brought the creative vision of the campaign to life, balancing Shell’s brand identity with Disney’s iconic charm. I led the development of a cohesive visual language across all touchpoints, from playful social assets to eye-catching OOH designs. My focus was on creating a sense of magic and anticipation, making sure every piece of the campaign invited people into the experience and encouraged participation in the lottery.

Role

Art Director

Client

Shell x Disney

Project date

May 2024

Project location

Rotterdam, The Netherlands